Surfer Chic Shills

What do Joel Madden, Sophia Bush, Brody Jenner, Bow Wow (dropped the "Lil'"), Solange Knowles (B's sister), AnnaLynne McCord and someone named Cody Linley have in common? Besides their residency on the E-List, they are shilling OP--that's Ocean Pacific, the brand you hearted in the 80's!

This less-than-dynamic group of youngsters (you're four months into your 30s, Joel Madden) has teamed together to overtake Perez Hilton's Web site today and tomorrow... the world.

While, I still don't understand exactly what these kids are promoting (OP at Wal-Mart? A Summer Music Tour? Fall 09 clothing? Anorexia?), it all just seems so damn fun. Frolicking in the sand with your brand-new besties, loosely promoting music and pretending you're in college. Recounting memories from the past few days in ways that make them seem like memories from the past decade.

If there were a Wal-Mart in my area, I actually might stop by and scan the OP collection for a cheap bathing suit and cover-up while the sun takes its last breaths (it's the beginning of July, but I don't have high hopes for this "summer" season). But for now, I'm going to continue puzzling over the theme of this ad campaign. I'm going with anorexia.